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Access shapeswho gets to design
Access to design often depends more on social capital than talent. I know many capable people never get the opportunity to enter the field.
Few of my works
Product and interface case studies alongside identity, packaging, publication and campaign work. Each one opens on its own page.
Followupstories brand stories
A visual identity for followupstories.com, built to carry a story past the first headline.
AI/ML science communication with AIcrowd
Making machine learning challenges legible: one picture per problem, for competitions run at NeurIPS, CVPR, ICCV and ISMIR.
Rajkamal Prakashan, seventy and seventy-five
Two anniversary identities for a Hindi publishing house, three years apart: an inkpot and an infinity at seventy, and a mark built out of its readers at seventy-five.
Blitz design language
A visual language for an AI learning programme, from the hero element to the product page.
Sattva Tea brand identity
A quiet tea identity built around balance, freshness and the movement from leaf to cup.
Everyday Meet packaging
Packaging across a meat range: fish, chicken, mutton and beef, held together by one system.
My Design Philosophy
Four ideas that influence the way I see design and its role in society.
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Design withcommunities
People living with a problem should help design its solution. Local and traditional knowledge should guide the work, not decorate the outcome.
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Data istestimony
Data is partial testimony, not absolute truth. Good design should reveal who was counted, who was missed, and where uncertainty remains.
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Meaningbefore beauty
Meaning matters more than beauty. I would rather make something useful and honest first; when meaning and beauty meet, the work becomes stronger.
Design of Resilience
from my heart and soul
Within this project, I articulate my perspective on socio-political issues through the creation of poster designs. The inception of this poster series dates back to 2015, and it continues to evolve. Here are some of the latest works, presented alongside a curated selection.
Exhibited, published, awarded
Three things the work has been put in front of other people for.
Awarded · 2015
Jharkhand Skill Development Mission Society
Government logo competition
Winning entry, while still an undergraduate.
Published · 2018
Art Should Disturb
The Ahimsa Parama Dharma
International Conference on Arts and Humanities, Jawaharlal Nehru University.
ISBN 978-93-85822-56-8
Exhibited · 2019
Gender Bender
Female Body is not a Commodity
Selected for exhibition at Bengaluru International Centre.
Skills
Most projects need three or four of these at once. Scroll or drag the list.
Field research
Product & interface
Digital Product with AI
Data storytelling
Design systems
Brand & communication
Facilitation
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Field research
I watch first and ask later. People can tell you what they did. They are much less good at telling you why, so I would rather see it happen.
Ethnography · Interviews · Journey mapping
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Product & interface
Screens and flows for digital products. I like to know what problem we are solving before someone hands me a list of features.
UI/UX · Information architecture · Prototyping
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Digital Product with AI
AI-enabled products shaped around a real human need. I focus on useful interactions, clear system behaviour and keeping people in control of the experience.
AI product strategy · Human-centred AI · Rapid prototyping
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Data storytelling
Dashboards and charts that give someone enough to act on. If a number comes with a caveat, the caveat goes on the screen and not in a footnote.
Dashboards · Data visualisation · Reporting
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Design systems
Components, rules, and documentation written properly. The point is that the team keeps going once I am off the project.
Components · Tokens · Documentation
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Brand & communication
Identity, campaign and publication work. A logo, a book cover, a poster that still has to hold up at the size of a phone screen.
Identity · Campaigns · Publication design
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Facilitation
Workshops and mentoring, mostly for people who never got near a design school. That is who I am most interested in teaching.
Workshops · Mentoring · Public design
If I'm capable of designing, so are you 🙌
Design for Everyone
A cohort-based workshop, The Design Emerge is designed to foster design thinking from a non-designer's perspective. It aims to elevate freshers and junior designers by encouraging them to integrate cultural and natural influences into their work. The program emphasizes inclusivity, promoting local design thinking in the intersection of communication and product design.
Design Emerge
If I'm capable of designing, so are you
A cohort workshop for anyone who assumes design is beyond them. Eight sessions, twenty-four hours live, and you finish it with a project of your own. ₹999, payable after it ends and only if it was worth it. If the fee is what is in your way, ask for a free seat and tell me why.
Fees
₹999 or Free
Pay after the workshop, or ask for a free seat.
Language
Bengali, English, Hindi, Nepali
Whichever of the four the cohort thinks in.
Format
Available online and offline
Join the live online cohort from anywhere, or bring Design Emerge to your team, campus or community in person.
Design, Motion & Reflection
Animated Film
Development and resistance
A crew putting a boat out through the surf, shot on the Bengal coast. I keep going back to work that is done by many hands at once, where nobody is in charge of the whole thing and it still moves. That is most of what I photograph now.
Data Visualisation
Assam Flood
Posters on socio-political questions, a series I started in 2015 and have not finished. A poster has to hold an argument in one look, which is the hardest brief I set myself, and it is the reason I keep making them alongside client work.