Followupstories brand stories

A visual identity for Followupstories, a storytelling platform named for the work that happens after the first headline: following a thread until it becomes a fuller story.

The wordmark pairs a serif voice with a compact symbol: three measured bars resolving into a looping form. The device gives the identity a way to move between a publication masthead, a social card and a small favicon without losing its character.

I set the system in purple #4C266C and orange #F7921E: depth and warmth, record and attention. The result is a restrained mark with enough contrast for the stories around it to do the talking.

The platform is live at followupstories.com, where the identity is carrying the stories rather than sitting on a board.