Rabi

Sattva Tea brand identity

A quiet tea identity built around balance, freshness and the movement from leaf to cup.

Sattva Tea brand identity
Year
2021
Role
Brand identity and packaging direction
Made at
Sattva Tea
Tools
Adobe Illustrator, Adobe Photoshop

A brand identity for Sattva Tea, shaped by the idea of sattva: balance, harmony, purity and a constructive calm.

The visual language moves from the first letter of the brand to the tea leaf, the valley of the tea estate and limitless freshness. A restrained wordmark, tea-leaf mark and repeating pattern carry that thought into packaging and touchpoints.

Klausen gives the identity a composed display voice; Hind Siliguri keeps the supporting information clear. The palette and material studies keep the tea grounded in a quiet, premium warmth.

BrandingIdentityPackagingProduct

The project

Final direction

Credits

  • Client Sattva Tea
  • Design Rabiul Islam

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