India Innovating for 2022
An identity for a Friedrich Ebert Stiftung programme on innovation and growth.
A rebuilt identity for India Innovating, developed out of the earlier icon for Friedrich Ebert Stiftung.
The mark is an upward arrow set into the outline of a globe. Growth read at a global scale rather than a national one.
The arrow then leaves the mark and gets into the writing: it stands in for the A of INDIA and of INNOVATING, and the circle of the globe becomes the 0 of 2022. So the wordmark carries the idea without the logo having to be present, and the two shapes tile into a pattern that runs across the stationery, the bags and the shirts.
Blue carries intelligence and the Ashoka Chakra from the flag. Red carries energy. Between the two, the identity stays clearly Indian without turning into a flag. Open Sans throughout, which the foundation’s own guidelines ask for.